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33 - Solidarités ! Mobilisations politiques internationales

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Pierre-Olaf Schut, Gwendal Simon

Tourist Landscapes. Photographs of The Touring-Club de France during the interwar period

Le Temps des médias n° 33, Hiver 2019, p. 107-130.

DrapeauFrancais

The Touring Club de France is a tourist association which carries out a significant role on the organization and development of tourism in France before its gradual takeover by the State. It publishes and broadcasts a monthly magazine to each of its members which has a cover photograph from 1920 onwards. The analysis of these cover photographs during the inter-war period allows the TCF’s action to be restituted, to identify the attractions of tourism. This last aspect of the analysis, more complex, is carried out into two phases : it is first the interests and fondnesses promoted by the TCF that are identified. Then, by deconstructing the propaganda message, a wider characterization of the tourist sensibilities of this period is undertaken. To carry out this goal, this work is based on a systematic analysis of each picture using a grid of reading constructed from semiological tools.

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