Home page > Le Temps des Médias > 35 - Luttes sociales > Between specialized literary press and cultural marketing: newsletters from book clubs (1945-1970)

35 - Luttes sociales

Send this article by mail title= Send Printable version of this article Print Augmenter taille police Diminuer taille police

Frédéric Gai

Between specialized literary press and cultural marketing: newsletters from book clubs (1945-1970)

Le Temps des médias n° 35, Automne 2020, p. 139-155.

DrapeauFrancais

>> Acheter cet article sur CAIRN

Promotional product very little studied, publishers’ newsletters are a tasted support well represented in the marketing strategies of the book world. The publications of the book clubs (1945-1970) pick up new editorial approaches that will later inspire the field of specialized magazines and informate on the book chain. By proposing a creative and graphic approach, leveraging effects specific to “depublicitarization”, newsletters are an essential tool for mediation and mediatization of literary publishing.

To quote this article : https://histoiredesmedias.com/Between-specialized-literary-press.html