02 - Publicité, quelle histoire ?
Jean-Jacques Cheval
Radio and advertising, from the inter-War years to the 1980s
Le Temps des médias n°2, printemps 2004, p.75-85.Advertising is part of the history of French radio. Some see advertising as a stimulant, other as a source of corruption and of dumbing down, but there is general recognition that radio, from its beginnings in the 1920s to its reorganisation after World War Two and through to its deregulation in the 1980s, has been inseparable from the advertising environment.
To quote this article : http://histoiredesmedias.com/Radio-and-advertising-from-the.html