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Nicolas SUEUR

Pharmacists and the media exposure of spécialités in the 19th century

Le Temps des médias n° 23, Hiver 2014, p. 26-40.

DrapeauFrancais

Perceived as particularly degrading by early 19th century pharmacist, advertisement keeps developing, to the point of becoming ubiquitous by the eve of the war. Used primarily for the category of products known as “specialties”, it takes many forms (posters, catalogs, notices and scientific columns), diversifies and accompanies the spread of the use of medication. As they gain exposure, specialties become more legitimate, and take over the shelves of pharmacies.

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