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NOWELL Richard (dir.)

Merchants of Menace. The Business of Horror Cinema

London, Bloomsbury Publishing, 2014, £18.

Anglophone horror films are typically approached as the inevitable by-products of psychological and social demons haunting filmmakers and their homelands - in short, as if they were, "our collective nightmares". Consequently, the genre’s industrial character remains under-explored and poorly understood. Merchants of Menace responds to this major void in film historiography by shedding much-needed new light on one of the world’s most enduring audiovisual forms. Spanning from 1930 to the present, this groundbreaking collection boasts fourteen original chapters that focus on topics as diverse as early zombie pictures, post-WWII chillers, Civil Rights-Era marketing, Hollywood’s literary adaptations, Australian horror production, "torture-porn" auteurs, and twenty-first century remakes.

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