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FREEMAN Matthew (dir.)

Industrial Approaches to Media : A Methodological Gateway to Industry Studies

Palgrave Macmillan UK, 2016, 236 p., £78.

This guidebook, aimed at those interested in studying media industries, provides direction in ways best suited to collaborative dialogue between media scholars and media professionals. While the study of media industries is a focal point at many universities around the world – promising, as it might, rich dialogues between academia and industry – understandings of the actual methodologies for researching the media industries remain vague. What are the best methods for analysing the workings of media industries – and how does one navigate those methods in light of complex deterrents like copyright and policy, not to mention the difficulty of gaining access to the media industries ? Responding to these questions, /Industrial Approaches to Media/ offers practical, theoretical and ethical principles for the field of media industry studies, providing its first full methodological exploration. It features case studies from key scholars such as Paul McDonald, Henry Jenkins, Michele Hilmes and Alisa Perren. It also benefits from interviews with Amanda Lotz, Derek Johnson, Daniel Ashton, John Mateer, Jon Hickman and Hanne Bruun, amongst others.

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