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02 - Publicité, quelle histoire ?

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Agnès Chauveau et Isabelle Veyrat-Masson

History in advertising spots: a shotgun marriage

Le Temps des médias n°2, printemps 2004, p.127-136

The association of advertising and history seems most unlikely. However, some advertisements deliberately refer to historical events. Why and how does advertising use history? Far-removed from the academic study of history, advertising uses history as a stock of values, stories and common knowledge, subverted for its own ends via irony and humour. DrapeauFrancais

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