10 - Peopolisation et politique
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Guillaume Fradin
Cinquante ans de dévoilement de soi : le recours des hommes politiques français aux émissions de divertissement (1955-2005)
Le Temps des médias n°10, printemps 2008, p.53-65In fifty years of television, entertainment shows have become commonplace instruments of political communication. These shows make it possible for an elected official to present his message to the masses. Meanwhile, this practice has an outcome : the “peopolisation” effect. Constrained by the logic of entertainment and the stake of making audience, the elected official adopts a sympathetic behavior and reveals his private life. Consequently, the balance of compromise between the political message and “peopolisation” has changed over time.
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