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Joëlle Kivits, Maël Hanique, Béatrice Jacques, Lise Renaud

Appropriating the message on cancer screening and prevention

Le Temps des médias n° 23, Hiver 2014, p. 151-163.


The promotion of screenings and disease prevention by health authorities is nothing new, yet research is scarce on their actual impact, and even more on the topic of the reception of such campaigns. This article follows a focus-group study on the reception, understanding and appropriation of these messages. It shows that reception is dependent upon day-to-day and the course of the life of individuals, and suggests that rather than their impact, studies focus on the better suited concept of appropriation of the message, a long-term process.

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